MCLEAN, Va. (December 11, 2020) – Saliense, a leading provider of strategic technology-based solutions, today announced Joy Tyson as the firm’s marketing manager. With nearly 20 years of professional experience in public relations, corporate communications and integrated marketing strategy, Tyson will be responsible for all corporate marketing and public relations efforts in this newly created position.
Most recently, Tyson served as marketing and investor relations manager for Dorchester County Economic Development in Summerville, South Carolina. In this role she was responsible for establishing the organization’s marketing program aligning with their international recruiting efforts and local stakeholder campaigns. She began her career in the public relations and advertising agency setting as an account manager for Tucson-based Caliber Group where she specialized in social media strategy and content creation.
“We are pleased to welcome Joy to our work family and excited to see how the introduction of a full-time marketing team member helps amplify our brand recognition,” said Nikita Singh, Saliense president and CEO. “Joy’s experience and passion for marketing make her a valuable asset and we are glad to have her onboard.”
“It’s an honor to accept this role guiding brand development and integrated marketing strategy, building upon the impeccable reputation Saliense has earned,” said Tyson. “The company is poised to continue their exponential growth and success, and I look forward to contributing my talents to that mission.”
Tyson earned a bachelor’s degree in Journalism and Mass Communication with an emphasis on public relations and advertising from the University of South Carolina in 2001.
Saliense is an SBA 8(a) Certified, Economically Disadvantaged Woman Owned Small Business (EDWOSB), specialized in providing Management and Technology services to Federal and Commercial customers. Our brand value lies in our ability to balance the authenticity and agility of a small business with quality and strategic foresight of a large firm. With each project, Saliense goes beyond simply providing services, and focuses on building holistic solutions by blending Strategy, Technology, and Domain expertise to achieve service excellence.